Why You Should Embrace Cause Marketing
Marketing strategies are fast changing, and it is high time that businesses embrace modern ways of marketing such as cause marketing which is gaining popularity in recent times. This form of marketing is an indirect way of promoting your business by focusing on the activities of another organization. If you want to show concern to the consumers, then you should focus on corporate social responsibility and gradually, they will respect your business and that way, you will market your products and services. As a company, search for a cause that is related to your mission and goals pursue it and let your audience know about it. Make it a genuine cause by allocating a significant amount of resources to achieve it. You can achieve it by using social media to promote your cause marketing but how do you do it?
Encourage follower participation – It is not helpful to have a lot of followers on your social media account who cannot participate in your cause. Let them make your cause popular by using likes, share, comments and repost your contents to spread the word. For instance, you can make $1 donation for every share on Facebook or request followers to vote, spread the message or share stories relevant to the cause. Appreciate the participation of your audience by rewarding participants, and that will encourage them to be active on the cause.
Take advantage of the relevant holidays – Ever noticed how numerous hashtags come up during national holidays? You can take advantage of the national holiday hashtags to ensure that people are aware of your cause and if possible participate in it. For example, if your cause aims at supporting military veterans, then you can post a content relating to an upcoming memorial day with a relevant hashtag. Encourage your audience to leave feedback such as comments or even post their personal stories.
Set a realistic goal and share your progress – Your goal should be attainable within a time frame. Make sure you outline the money required, time available and ways by which your followers can contribute to the cause. Your audience should participate in the cause and raise funds to support it so that the deadline comes when it is all done. Make it an urgent cause and do not leave people in the dark and thus, you must provide regular updates on the progress. Acknowledge the participation of your audience by giving rewards and celebrating milestones.
Embrace cause marketing and show your potential clients what you believe in and you will earn their respect gradually. Social media has lots of users, and it is the best platform to promote your cause and mobilize people to support it.