The best way to get the attention of prospective students to consider you as their option, you should use an interactive virtual campus tour. Conversely, you need to plan to make an interactive campus map. For you to improve your student recruitment strategy and ensure that you design a map that will market your institution to prospective students, below are a few things that you ought to consider when planning an interactive campus map.
Ideally, your interactive virtual campus map ought to help those students eyeing to join your campus know more about your institution. Consequently, you should highlight and add all the school’s facilities on the map – programs, locations, activities, surroundings, and history that will entice prospective students join your institution. If your school has game day promotions or state-of-the-art equipment, for instance, make sure you profile them on your virtual campus tour and the video viewbook. How about the unique facilities that show that your campus has the students best interest at heart like the campus worship areas, lactation rooms for new moms and accessible routes for the disabled students? Understanding and profiling the elements that make your school life unique helps you design a great campus map.
Establishing a workable campus map development timeline is the second factor that you should keep in mind when designing an interactive campus map. Chances are that you do not want the next enrollment cycle to find you without the campus map being on your school’s website. Establishing a campus map development timeline will determine how much you want to include in your map. A simple overlay of the campus map would take a couple of days but for the all-inclusive campus map, you would have to wait a couple of weeks. As such, ensure you contact your campus map developer and establish an interactive campus development timeline that will be suitable for you.
Since the primary reason for using the interactive campus map is to improve your student recruitment strategy, you can get all departments in your school to participate. Choosing the right alumni as brand ambassadors, for instance, is a good idea and this should be done by the alumni department. The good thing about reaching out to alumni’s is that they have the first-hand experience about your school. As a result, they are true supporters of your campus and are willing to promote it by sharing everything they know about the school. Similarly, the sports department can display its facilities for recruitment, allowances, and game day marketing strategies on the school’s interactive campus map.
If you do not have a rough idea on how to create an interactive virtual campus tour, you can always consult a college recruitment agency as they can assist you in not only designing a video viewbook on your school’s website but they can also design a 3D virtual campus tour.