The design of movements for the physical bodies involving motion, form or both which is done in a given sequence is known as choreography. Another definition of choreography is the creation of plans and conventions which are used are used for various purposes including construction of objects, measurable human interaction, and systems. Choreography is used in a number of fields including musical theater, fashion shows, cinematography, gymnastics, animated art, video game production, show choir among many others. Performing arts make use of choreography which involves human movement and form while in dance the art of choreography is known as dance choreography or composition. People who practice choreography in carrying all the activities in it or specializing in one are referred to as choreographers.
Choreographers are highly involved in the creation of music videos. These music videos are described as short films for use by the artistic or for the purposes of product promotion which integrates both the songs as well as the imageries. A choreographer has to produce a high-quality music video for the purposes of increasing the sales of the music recordings. Another major activity that choreographers are involved in is the production of TV commercials. TV commercials are programming in the television which an organization produces and pays for it to be aired on the television. The major purpose of production of TV commercials is for the purposes of passing information to the viewers regarding the organization as well as marketing of services and products belonging to that organization. The television networks benefit from airing the TV commercials as they are paid by the organization. Choreographers are required to produce high-quality TV commercials which are going to catch the attention of the viewer and the organization will benefit in ways such as increase sale of products and services as well as conveying the intended message to those that may be concerned.
Production TV commercials and music videos need the choreographer to possess certain skills that will ensure that they are successful. Most choreographers practice in choreography as a talent which with time they have been able to put it in practice and emerge successful. For a choreographer to achieve success in producing high quality music videos and TV commercials, it is important for them to have the necessary skills and knowledge in the styles and routines used in choreography. Having excellent skills in leadership will ensure that they can properly control and guide individuals involved in the creation of music dances or TV commercials. In successfully producing TV commercials and music videos, creativity by the choreographer is key as well as discipline is sacrificing in all ways to ensure successful work.