Authenticity is the key to the conversion of potential customers into regular customers into a particular company or business. The rise of user-generated content in the content marketing strategies for various brands has dominated over consumer sentiment and this goes to prove the point that many customers would go for authenticity. Statistics well proves that many customers would rather believe fellow customers than having to go with the marketing of the business in the site and this accumulates to 92% of the prospective customers to the particular market. The modern customer makes more rational decisions when it comes to the purchase of goods and services thereby concerned about with who they listen to and who they buy from.
Between the lot to customers and companies bring their shared experience about goods and services to meet their needs satisfactorily.
We can, therefore, find user-generated content is a strategy in the marketing of the company where customers market one to another through one customer recommending a particular brand, according to an experience they had with the actual brand, other customers who are found in digital channels. The content can take various forms including photos, videos, question and answer, reviews, testimonials, blogs, and social media posts.
You will want user-generated content because it provides the authenticity their customers look for. How raw customers can be able to share their expertise about a particular brand is what other customers want to see apart from the somewhat perfect advertisements that the company has to bring about their goods and services. The level of honesty of user-generated content to brand original content has a staggering 76% the perception of customers.
User-generated content is also a very effective way of bringing brand loyalty from your customers. In having users themselves to generate content for the companys brand, you can be able to be more tangible to the customers in terms of their perception about your brand. By transforming customers into ambassadors of your brand, youre able to build brand loyalty easily as they feel an important part of the company and this can increase sales.
User generated content is also another way of encouraging purchases. A survey reveals that when customers meet with a specific brand when shopping increases 4.6% of t loyalty of the customers as they will be converted into the business.
User-generated content is are a very economical way of reaching many customers without having to use a lot of money. Marketing agencies are way expensive compared to having customers sharing the experience of a particular brand. Being money conscious saves the business from unnecessary costs that can be channelled into other marketing strategies.