The Various Traditional Marketing Techniques That Have Stood The Test Of Time
There are some traditional marketing techniques that are still popular in the modern days, despite the various modern ways that businesses are using to create bonds between customers and their brands. Traditional marketing methods need to apply wisely where one can integrate them with the newer and automated measures to achieve their marketing objectives.
Word-of-mouth marketing might sound old-fashioned for any company to think about using it to market, but experts reveal that 80% of Americans will only make purchase decisions after they have sought referrals. Before making the decision on what brand to buy, they will consult family members, colleagues, and friends. There are modern tools including Facebook recommendations, where a consumer can learn more about a given brand or services, such as determining the best plumber in the area. Any company needs to have a consistent branding strategy and even integrate the strategies with other activities that can promote cohesiveness in their business, such as the use of team building initiatives and employee training.
Even after the development of the modern ways to market, the use of print-based advertising is also popular. People still read books and in fact, 65% of them prefer to read a physical book rather than the e-books. When you want to make use of print-based advertising ensure that you incorporate imagery, a sticky tagline as well as relevant data that attract the clients and utilize the power of print.
In-store displays also present companies a better way of advertising their products to their clients and companies have employed mobile marketing where customers approaching a store will receive push notifications. Although you will have an innovative way of reaching your target audience when you use automated announcements, you should not be limited to them, but you need to consider the use of in-store displays. In your next outing, expect exhibits such as a pharmaceutical pop display in the local drug store or a cereal box on the local grocery store. In-store displays are known to be effective when you need to stop customers in their tracks, as they are eye-catching and informative.
You can also market your business through the use of broadcast media, considering that 93% of U.S adults will listen to radio in every week, while an average American consumes five hours in a day watching television. Using broadcast media presents one a chance to devour content with speed, and while it might be costly, it has substantial returns.